01 — brand identity
Three directions, one brand — KSH Food.
Before landing on a final identity, I develop full brand proposals — logo lockups, color systems, typography, and mock packaging — so a client can see the difference a creative direction actually makes, not just describe it.
3 proposals shown
Proposal 1 — Playful & Character-Driven
logo · color · packaging
An illustrated mascot built around Kush, a bright palette (Popcorn Yellow, Sun Dried Tomato), and rounded typography — designed for strong brand recall with a family-friendly audience.
Proposal 2 — Artisanal & Handmade
selected direction
Vintage-inspired script typography, organic earth tones (Sagebrush Bronze, Burnt Sienna), and a home-cooked aesthetic — positioning the brand as premium and authentic. This direction was chosen by the client as the final brand.
Proposal 3 — Modern & Minimal
logo · color · packaging
A flexible, minimal logo system built to scale cleanly across packaging and digital — Crimson Depth and Warm Sand, with a mark designed to work as small as a favicon or as large as a delivery bag.
02 — social media publications
Designed for a persona, not just a page.
Publication design for Precious Loves, a drag persona I designed for from 2022–2023 — monthsary posts, event key art, and campaign posters built around a consistent visual voice.
2 publication sets shown
Precious Loves — Monthsary Series
Milestone posts marking each "monthsary," built on a consistent red palette and bold display type that read instantly in-feed, even shrunk to a thumbnail.
Prenaissance — Event Key Art
event campaign
A poster campaign for a block screening and drag show, co-presented with Beyoncé Philippines — the middle piece shown here is a sample exploration, not part of the final campaign.
03 — merch design
From concept to something people actually wear.
Merch design across causes and communities — apparel, tote bags, lanyards, and stickers, each designed to hold up printed, not just on screen.
5 projects shown
LAYAG — Red Cross Youth Council Zamboanga
logo · illustration · apparel
As special project designer, I created the art, logo, and collaborated for the full merchandise line for LAYAG — originally proposed for a fun run fundraiser, later launched as camping-event merch bundled with camp tickets.
LAYAG — Tote Bag
tote bag design
A collaboration design layout, designed to present the full tote bag lineup at a glance.
DOST SIKLAB — Reversible Lanyard
lanyard design
As a DOST Scholar and creative committee member, I designed this reversible lanyard for a special scholar merch release.
Neenja — Debut Gift Tote
tote bag design
An illustrated character and tote design made as a surprise gift for a friend's AFAB drag debut, from the whole Precious Loves team.
Precious Loves — Donation Drive Thank-You Set
print · sticker · illustration
Thank-you cards and illustrated stickers of Precious Paula Nicole, designed for a shirt donation drive raising funds for elderly care ("Golden Lolas").
04 — architecture
The lens everything else runs through.
I'm training as an architect — and it's not a side note. Architecture trains you to think in systems before aesthetics, to ask why something needs to exist before it gets built. These two projects are where that thinking started.
2 projects
La Vida Marina Museo de Zamboanga
design · architecture
A parametric facade system that moves like water — designed for Zamboanga's marine life and seafaring culture.
Modern 3-Storey Residential House
design · architecture
A 3-storey residential concept built on clear vertical zoning — private life stacked above, public life grounded below.
05 — art & illustration
Where the design instincts started.
Self-taught in illustration since 2019 — this is the personal practice that everything else is built on: portraiture, texture, and character work made in my own time.
5 collections shown
Killing Eve — Fan Art
digital painting
Digital portrait studies from Killing Eve, starring Sandra Oh and Jodie Comer — focused on capturing tension and expression between the two leads.
Random Series
digital painting · texture study
A collection made in free time, exploring texture as the main subject — a recurring red, grey, and black palette runs through the series, balancing boldness with edge.
Regine Velasquez — 52nd Birthday Series
fashion portrait illustration
A more minimalist approach than earlier work — clean line illustration paired with selective texture and color to add character without losing simplicity.
Iconic Collection
digital painting · fashion illustration
A fashion-forward portrait series exploring mood through color blocking and line work — from stark black-and-white studies to saturated color pieces.
Pin-a-Guhit Kita
illustration · custom pins
Custom pin illustrations made for lulla by iya, a pin business owned by my best friend — a mix of portraits, pets, and duo pieces, hand-drawn in a consistent black-and-white line style for custom orders.