Creative Strategist
Social Media Manager
Currently accepting new projects
amaniy.
I help businesses communicate clearly, build trust, and grow — through strategy, design, and content that has a reason to exist.
BASED IN THE PHILIPPINES
working worldwide
Brand Identity · Social Media Management · Graphic Design · Content Strategy · Creative Direction · Website Design · Copywriting ·
02 — featured work
From Concept to Launch: Defining Brand Visuals, Directing Social Content, and Structuring Online Experiences
Three projects. Three different problems. The same way of thinking behind each one.
HRT Medical & Maternity Clinic
169
direct Messenger inquiries in the first month, ₱0 ad spend
Turning a quiet clinic Facebook page into a source patients actually trust — 116K views, fully organic.
KSH Food
21
deliverables shipped in the first month
Launching a homemade dog food brand's Instagram from zero — brand identity, packaging, and a daily-active content system.
03 — about me
Strategy first. Design second.
I'm Amaniy Ayaon — a freelance Creative Strategist, Social Media Manager, and Brand Designer training as an architect, working with businesses that take their reputation seriously.
Architecture trains you to think in systems before you think in aesthetics — to ask why does this need to exist before anything gets built. I bring that same structural thinking to brand identity, content strategy, and social media.
I've worked with a pet food brand, a medical clinic, and an international wedding client — each one shown up online in a way that reflects what they actually are, not just what looks good.
I work independently, directly with the people who hire me. No account managers. No hand-offs. I'm also a DOST Scholar and a Civil Service Examination – Professional passer — I care about work that's organized, intentional, and built to do something real.
04 — how i think
Every project begins before I Touch the Tools.
I start with the business, not the brief. Before a single graphic gets made, I need to understand what you're trying to achieve, who you're trying to reach, and why they'd care. Design is the last step — not the first.
01 Business Goals
02 Audience Research
03 Customer Psychology
04 Content Strategy
05 Copywriting
06 Visual Design
07 Publishing
08 Community Management
09 Analytics
10 Optimization
Content without strategy becomes noise.
Design without purpose becomes decoration.
Marketing without empathy becomes advertising.
The best work happens where business goals, audience understanding, and thoughtful design meet. That intersection is where I do all of my work.
i think about:
Why would someone stop scrolling?
What action should they take next?
What emotion should they feel?
How does this move someone closer to becoming a customer?
05 — tools & technology
Tools That Elevate My Workflow.
Social
Meta Business Suite · Instagram · Facebook · TikTok
Design
Canva · Adobe Illustrator · InDesign · Photoshop
Video
CapCut · InShot
Web
Wix Studio · Lovable · Relume.io
Admin
Google Workspace · Microsoft 365 · Notion · Trello · Buffer
Comms
Zoom · Google Meet · Discord · WhatsApp · Telegram
AI & Automation
ChatGPT · Claude · Grammarly · Make.com · Perplexity · Use.ai
06 — the problem
What clients are usually dealing with before we meet.
what usually goes wrong
A brand that looks different everywhere it shows up
A content calendar with nothing strategic behind it
Freelancers who need constant direction
Posting consistently, growing inconsistently
No clear picture of what's actually working
how i help
One clear visual identity, applied everywhere
A content strategy built on real research
A creative partner who thinks ahead of you
Content built around a customer journey
Reporting that connects content to outcomes
Brand Identity & Design
Visual systems built to be recognized before they're read.
outcome — a brand people remember
Social Media Strategy & Management
Content planned around psychology and goals, not a posting schedule.
outcome — engagement that turns into inquiries
Website Design
Sites built on Wix Studio that explain, build trust, and convert.
outcome — visitors who become leads
Content & Copywriting
Writing that sounds like your business, aimed at your customer's decision.
outcome — clarity that builds confidence
07 — services
Real Outcomes,
not Just Tasks.
08 — testimonials
In their Words.
We were incredibly fortunate to work with Mani on our wedding website. To say she made the process easy would be an understatement. She took our vision, our story, and our words, and brought them to life in a way that exceeded anything we could have imagined.
From start to finish, she was thoughtful, creative, and attentive to every detail, making the entire experience seamless and enjoyable. The final website was not only beautiful but truly reflected who we are as a couple.
We wouldn’t hesitate to work with Mani again on future projects, and we’ve already recommended her to several of our friends. If you’re looking for someone who genuinely cares about creating something meaningful and exceptional, we can’t recommend her highly enough.
Kenneth Paolo & Ken Shrout
Wedding Website Client
08 — testimonials
In their Words.
Working with Maniy over the past six months has been an incredible experience. She has been our social media manager, graphic designer, marketing director, and so much more. She’s smart, organized, strategic, and always brings thoughtful ideas to the table.
Her passion for art and creativity truly shines through in every project she touches. No matter what we need, she always finds a way to make it happen with professionalism and attention to detail.
If you’re looking for someone who is creative, reliable, and genuinely talented, I can’t recommend Maniy enough. She’ll exceed your expectations every time.
Kevin Concepcion and Jaimee Concepcion
KSH Food Owners
10-15
Daily outreach messages
Lead gen for KSH Food
prospects & partners
30+
Educational & promo posts
First month — HRT Medical
& Maternity Clinic
100%
On-schedule posting
PDT content calendar
— KSH Food
09 — why clients choose me
Work With Me—Discover Why.
01
I ask before I design
Every project starts with your business goals — not a moodboard.
02
Built to grow with the business
Long-term thinking, not a one-off project mindset.
03
Every decision has a reason
If I can't explain why something exists, it doesn't make it into the work.
04
Organized, on time, accountable
Clear timelines and clear communication — no chasing for updates.
10 — working together
From inquiry to a finished project — exactly what to expect.
step 01
Inquiry & discovery call
A short conversation about your business, your goals, and whether we're the right fit — before anything is proposed.
step 02
Research & proposal
I research your audience and competitors, then send a clear proposal: scope, timeline, and investment.
step 03
Strategy & direction
Before any design work, we align on strategy — the thinking that every deliverable will be built on.
step 04
Design & execution
I build, you review. Structured feedback rounds, clear timelines, no guessing where things stand.
step 05
Launch
Everything ships together — brand, content, or site — with documentation so your team can carry it forward.
step 06
Reporting & optimization
Ongoing work includes monthly reporting tied to your goals, and adjustments based on what the data shows.
11 — FAQS
Common Questions.
Yes. I work remotely with clients across time zones and structure communication around async updates and scheduled calls.
As involved as you want. Most clients join the strategy phase, then review at key checkpoints — I don't need daily direction.
Both. Some clients hire me for a single deliverable, like a brand identity or website. Others keep me on for ongoing social management.
A discovery call is the first step — from there, I'll tell you exactly what I need based on the scope we agree on.
Let's Work Together
Tell me about your business and where you want it to go. I'd love to help you!
WhatsApp: +63-965-334-8848
7000 Zamboanga City,
Zamboanga Peninsula, Philippines
Typical reply within 24 hours,
Mon–Fri. Briefs sent on weekends,
get a Monday morning answer.